We are Sereda, a family Vegan confectionery and a bike-friendly and eco-friendly establishment. Before the war, we delighted people with tasty and creative desserts. Thanks to our loyal customers, we survived the lockdown times and even created a draft franchise.

Everything changed with the explosions…

Our work stopped completely. All our staff had to save themselves and look for safe places abroad or in the west of our country.

How we assist

We really want to be useful, to help, so Sereda gave all the supplies we had had in our production. We collect humanitarian aid personally and send it to Kyiv and coordinate aid for animals suffering from shelling and shortage of feeds. Also, the underground part of our institution was transformed into a shelter for the residents of the house during air raids.


At present, there is an enormous amount of fake messages spread in propaganda channels — we fight them too, reporting and banning them every day.


Our entire team has been forced to prioritize their safety and take care of their families during the war. Our business has been brutally halted.

We ask you to purchase a certificate that will help provide our team with food and medical supplies during the war.

After the end of the war we will return to work and your financial support will be converted into gift certificates immediately.

All of us are waiting for a great day of the news, “Ukraine has won! Let’s come home”.


Welcome to help our team with Support card or make you own vegan place!


Thank you!

Do you want to open a cafe with really delicious and various vegan desserts?
As well as unique naming, proposals and messages (which suits the time, the season and the location)
Свої для своїх. Close/warm/sweet things for close people. Mates for mates.
Development of the local community for comfortable and quality life right here and right now. Attention to details
Engagement of local producers in order to build a happy environmentally friendly society with a sustainable economy
sereda, seredapoint, seredaveganpoint, vegan point, sereda vegan, середа, среда, веган, торты, веганские торты, веган десерты, веган киев, заказать торт, заказать десерт, вегетарианские десерты, вегетарианские торты, десерт без яиц, десерт без молока, торт без яиц, торт без молока, веганское кафе, вегетарианское кафе, тістечка, торти, замовити десерт, вегетаріанський десерт, вегетаріанський торт, середа веган поінт, вреда веган поинт, середа щодня
Cakes—are more than just dishes, which popularity is fleeting (European, Asian or national cuisine). There is much more solid demand for cakes. Cake is a symbol of life quality, a reward. Cake is a little everyday personal celebration or a calendar festive.
Business independence of location : even if all the malls are to be closed, this business will work, at least for delivery (direct delivery is being popularized and becoming wanted).
You make a product and control standards of quality, taste and presentation on your own. This business has been built independently from side suppliers of certain products and their assortment.
Creating and managing the Sereda vegan point project for 5 years, experienced in sales and 3d animation.
Everyone has heard of tasteless vegan cakes. Ours are different, ours mean:
sweets can and should be beneficial or at least neutral to health;

nutritious meals are better than dieting;

the secret isn't hidden in the calories, it's in their source.
  • How and why that confectionery project manages to keep and guarantee at least +40% ROI (return on investment) monthly?

  • Is it possible for a barista or an insurance provider manager to become a professional vegan confectioner in 2 months?

  • What is the guarantee of these cakes being harmless for the people with allergies?

  • How it comes that our/your business touches people's inner values and the level of loyalty (repeated orders in particular) is reaching the highest rates among the other confectionery projects?
We know the answers to all the "why" questions:
A pastry chef at Sereda vegan point:
she has 20 years of experience in confectionery along with the professional education.
"Developing new pieces—is my favourite part of the work as well as making processes of manufacture coherent. All the time we keep designing new items and during the year there is always a reason for a brand new product:

In a warm season there are cakes and pies with seasonal fruits, in a cold one it's a bakery. Specific peak periods are New Year, Valentine's Day, the 8th of March, Easter, Mother's Day. Period between June and September is wedding time, in November it's a vegan week. Also there's constant demand for personal events—birthdays, family celebrations, corporate events."
The profitability* of production: 220%
The profitability of sale: 60%
The returns on investment (ROI): 44%

Average sales (off season/season):
= 4263 ($158)/ 8762 ($324)

Average daily sales per year: 5600 ($207)
The number of orders per day: 29/ 59
Average bill: 147 UAH ($6)
Average income: 3120 UAH/($116) per day

Net profit:
= 2352 UAH ($81)/ day, or 42%

Term to get a profit: 1-3 months
Return on investment: 12 months
*The numbers are for the pastry shop (30 sq.m.) + the take away point (8 sq.m.)
14 years of experience in management of womenswear production, 6 years of trade marketing in a corporate sector.

Under his control: introducing business processes for project (franchise) partners.
$5000-$11000 (equipment for hot kitchen, refrigeration units, small household appliances, common kitchen equipment, consumables) + two-month lease: $1000
$1000-$2500
(order management, insulated containers, package)
starting from $10000 (presentation and bar equipment, sitting arrangement, fire, food and health safety)
$1000-$11000 (business book, trademark, unique recipes, training, marketing, information support, provision of new recipes, quality control)

HOME 

CONFECTIONERY

VEGAN 

CAFE

PARTNERSHIP

VEGAN CAFE (FRANCHISE)

(online)
Recipe forms of 6 items : cakes, pastries, marshmallow (with pastry chef's detailed comments)

  • Instructor-led master-class Business Idea : the market, the concept (vegan cakes as the dialogue with the society; the menu, the interior, the communication, the product, service standards for digital environment and offline (greetings formula, showcase presentation)) Anastasia Balabanova, 1.5h
  • Business Aspects consultation: the finance, the location, the accounting system, the equipment, the staff, local marketing, the delivery Oleksandr Savenko, 2h

  • Video master-class of making 2 best selling products from the assortment (unlimited access) Pastry chef, 2h

+ Checklist “How to promote your confectionery on instagram?”
  • Survey and evaluation of technical supply of the location (the Café and the Pastry shop): zoning, equipment, water supply, heat control, lighting, health standards engineering storage systems for finished product and for the supplies. Artur Lehkobyt

  • Offline workshop on making 3 best selling products from the assortment. Pastry chef, 3h

  • Offline support for the launching of your project : 2 months of weekly 3-hour consultation + 2 audits

+ Checklist “How to promote your confectionery on instagram among big and local communities “

*Informational support of your project among the current client base and notification of our influencers (weekly reference on our official network pages for 3 months)

+ Lawyer (location choice, permits for products, personnel administration)
  • Recipe forms of 10 items : cakes, pastries, marshmallow, pies (with pastry chef's thorough comments)

  • Business book of Sereda vegan point TM (standardisation and rules of all the operational processes)

  • Instructor-led master-class Business Idea : the market, the concept (vegan cakes as the dialogue with the society; the menu, the interior, the communication, the product, service standards for digital and offline (greetings formula, showcase presentation)) Anastasia Balabanova, 2h

  • Business Aspects consultation: the finance, the location, the accounting system, the equipment, the staff, local marketing, the delivery Oleksandr Savenko, Artur Lehkobyt, 3h

Real world workshop:

1) "Everyday operations" Anastasia Balabanova, 2h

2) "Result, Edits and Development": Oleksandr Savenko, 3h

(with informational support)
(without informational support)
  • Survey and evaluation of technical supply of the location (the Café and the Pastry shop): zoning, equipment, water supply, heat control, lighting, health standards engineering storage systems for the product and for the supplies. Artur Lehkobyt

  • Offline workshop on making 3 best selling products from the assortment. Pastry chef, 3h

  • An expert consultation with a HoReCa lawyer

  • Informational support of your project among the current client base and notification of our influencers (weekly reference to Your Place on official pages of the TM for 3 months) + further once per season.

Offline support for 1 year:

1) an ongoing support (control of the quality, of the supplies, of the accuracy of promotion/ service standards/new products/dealing with complaints)

2) monthly audit of the obtained figures, of the quality of realizing standards in the processes + arrangement of the next month strategies + offline training every quarter Oleksandr Savenko

! Leadership company royalties are to be up to 4-7% depending on the city in which your right to use the Sereda vegan point trademark spreads and depending on the size of your place.
  • It gives you a right to use the Sereda trademark. Connection to the common processes of producing and to the processes of communication with the clients

  • Recipe forms of 20 items : cakes, pastries, eclairs, marshmallows, pies, cookies (with pastry chef's detailed comments)

  • Business book of Sereda vegan point TM (the standardisation and the rules of all operational processes)

  • Instructor-led master-class Business Idea : the market, the concept (vegan cakes as the dialogue with the society; the menu, the interior, the communication, the product, service standards for digital environment and offline (greetings formula, showcase presentation)) Anastasia Balabanova, 2h

  • Business Aspects consultation: the finance, the location, the accounting system, the equipment, the staff, local marketing, the delivery Oleksandr Savenko, Artur Lehkobyt, 3h

Real world workshop:

1) "Everyday operations" Anastasia Balabanova, 2h

2) "Results, edit and development" Oleksandr Savenko, 3h

PARTNERSHIP 

VEGAN CAFE (FRANCHISE)

VEGAN 

CAFE

HOME

CONFECTIONERY

  • It gives you a right to use the Sereda trademark. Connection to the common processes of producing and to the processes of communication with the clients

  • Recipe forms of 20 items : cakes, pastries, eclairs, marshmallows, pies, cookies (with pastry chef's detailed comments)

  • Business book of Sereda vegan point TM (the standardisation and the rules of all operational processes)

  • Instructor-led master-class Business Idea : the market, the concept (vegan cakes as the dialogue with the society; the menu, the interior, the communication, the product, service standards for digital environment and offline (greetings formula, showcase presentation)) Anastasia Balabanova, 2h

  • Business Aspects consultation: the finance, the location, the accounting system, the equipment, the staff, local marketing, the delivery Oleksandr Savenko, Artur Lehkobyt, 3h

Real world workshop:

1) "Everyday operations" Anastasia Balabanova, 2h

2) "Results, edit and development" Oleksandr Savenko, 3h
  • Survey and evaluation of technical supply of the location (the Café and the Pastry shop): zoning, equipment, water supply, heat control, lighting, health standards engineering storage systems for the product and for the supplies. Artur Lehkobyt

  • Offline workshop on making 3 best selling products from the assortment. Pastry chef, 3h

  • An expert consultation with a HoReCa lawyer

  • Informational support of your project among the current client base and notification of our influencers (weekly reference to Your Place on official pages of the TM for 3 months) + further once per season.

Offline support for 1 year:

1) an ongoing support (control of the quality, of the supplies, of the accuracy of promotion/ service standards/new products/dealing with complaints)

2) monthly audit of the obtained figures, of the quality of realizing standards in the processes + arrangement of the next month strategies + offline training every quarter Oleksandr Savenko

! Leadership company royalties are to be up to 4-7% depending on the city in which your right to use the Sereda vegan point trademark spreads and depending on the size of your place.
(with informational support)
(without informational support)
  • Recipe forms of 10 items : cakes, pastries, marshmallow, pies (with pastry chef's thorough comments)

  • Business book of Sereda vegan point TM (standardisation and rules of all the operational processes)

  • Instructor-led master-class Business Idea : the market, the concept (vegan cakes as the dialogue with the society; the menu, the interior, the communication, the product, service standards for digital and offline (greetings formula, showcase presentation)) Anastasia Balabanova, 2h

  • Business Aspects consultation: the finance, the location, the accounting system, the equipment, the staff, local marketing, the delivery Oleksandr Savenko, Artur Lehkobyt, 3h

Real world workshop:

1) "Everyday operations" Anastasia Balabanova, 2h

2) "Result, Edits and Development": Oleksandr Savenko, 3h

  • Survey and evaluation of technical supply of the location (the Café and the Pastry shop): zoning, equipment, water supply, heat control, lighting, health standards engineering storage systems for finished product and for the supplies. Artur Lehkobyt

  • Offline workshop on making 3 best selling products from the assortment. Pastry chef, 3h

  • Offline support for the launching of your project : 2 months of weekly 3-hour consultation + 2 audits

+ Checklist “How to promote your confectionery on instagram among big and local communities “

*Informational support of your project among the current client base and notification of our influencers (weekly reference on our official network pages for 3 months)

+ Lawyer (location choice, permits for products, personnel administration)
(online)
Recipe forms of 6 items : cakes, pastries, marshmallow (with pastry chef's detailed comments)

  • Instructor-led master-class Business Idea : the market, the concept (vegan cakes as the dialogue with the society; the menu, the interior, the communication, the product, service standards for digital environment and offline (greetings formula, showcase presentation)) Anastasia Balabanova, 1.5h
  • Business Aspects consultation: the finance, the location, the accounting system, the equipment, the staff, local marketing, the delivery Oleksandr Savenko, 2h

  • Video master-class of making 2 best selling products from the assortment (unlimited access) Pastry chef, 2h

+ Checklist “How to promote your confectionery on instagram?”
It's not a secret that there is a common problem of food allergetic reactions among kids: lactose intolerance, egg intolerance. Vegan cakes solve the problem of a happy childhood with parties and cakes for these kids.
Bloomberg Intelligence Company in its annual report Plant based Foods Poised for Explosive Growth predicts that the plant based food market is to increase by 451% in 10 years.
A tendency of consuming vegan products and consequently the rising of their sales are expected to develop by 2025 due to popularization of healthy lifestyle and responsible attitude towards the ecology. In the light of this fact it will provide a surge in new consumers, whereas consumption of this product per person will also grow.
Your city is waiting for it's local 100% plant based animal exploitation-free producer of a really delicious vegan desserts. We'll do our best for you to open your own business without wasting money and time.
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